Getting older is an interesting thing. We've been brainwashed to fear the slightest changes in our complexions: a wrinkle here, a laugh line there, a smattering of sun spots.
And yet with age comes sooooo much good stuff: wisdom, comfort in your own skin, and the oh-so-coveted ability to give fewer damns.
If you ask us, that sounds pretty great.
Which is why we’ve decided to do something a little different... something completely rebellious...
We’re throwing out the anti-ageing rule book. FOREVER!
In fact, we’re working on removing the word ‘anti-ageing’ entirely from our website.
Because when it comes to ageing naturally, we're entering a new age (pun intended) - one that embraces laughter lines as much as laughter and silver hairs.
Instead of seeking the fountain of youth, we're celebrating the diversity of our lives and how they translate to our skin, hair, and bodies.
Rather than focus on how you can swipe years off your face, we’re all about making you feel comfortable, radiant and oh-so-happy in the skin you’re in. No matter your age. No matter your fine lines. No matter what the magazines tell us.
The pressure of being perfect can be overwhelming, especially when you are progressing in your years.
We think it’s utterly important to break the beauty standards and pressure that so many of us face on a daily basis.
Much like our rejection of fad diets or anti-cellulite products, the ‘anti-ageing’ movement is out-dated, old-fashioned and has completely lost its appeal. Not to mention it’s a killer of confidence.
Pro-ageing is about celebrating every age, gender or race at every life stage. It’s about diversity and equality for all.
Everyone should be valued and have the right to age naturally regardless of how they look or how many wrinkles they have.
After all, beauty truly is on the inside; the kindness in our hearts, the generosity we give others, the laughter in our eyes, the spring in our step.
Beauty is not about trying to achieve eternal youth.
Ageing gracefully isn’t about ‘giving up and accepting decay’, nor is it about the idea of ‘a quick fix’ or trying to look like a 20-something.
Rather, it embraces the ageing process as a pivotal and beautiful part of life’s journey. It’s about living your best life and having the physical and mental health to enjoy it.
Does embracing ageing mean giving up skin care? That wouldn't be fair. Mature skin has different needs and, more specifically, different tolerance levels than younger skin.
If you treat it with care, your skin can better protect your body from the elements, regulate your body temperature, and keep you feeling beautiful just the way you are.
Please take a second to remember that you are beautiful just the way you are, no matter your age, and no matter how many lines your face may have.
The true key to looking and feeling AMAZING is health and happiness. Take good care of yourself, embrace your individuality and do the things you love.
Would you like to win $200 woth of Pro-Ageing Happy Skincare Goodness?
We’ll be featuring your answers in an upcoming blog post and our favorite answer will win a $200 Happy Skincare Gift Certificate.
Competition Terms and Conditions: The winner will be selected at random and notified via email on Saturday 10th October 2020. The winner needs to claim their prize via return email within 14 days. This giveaway is not endorsed by Facebook. Good luck!
The secret to a routine that’s going to make your skin happy can often come down to a “less is more” approach. If you over-do it your skin will feel ho-hum. Here’s our guide to how often you should be doing all your skin things - from exfoliating to facials - to make your skin strong, clear and bright.