To this day a jam sandwich still tastes better when Mum makes it. That’s because it was made with care and love. Contract manufacturers are are experts and know what they are doing but they are doing it for too many customers. They lose the soul.
There’s a certain “je ne sais quoi” when something is made by hand. Something inside us just feels a little tingly when something is artisan, craft, or boutique. Whether it’s artisan bread, pottery, clothes, art, or even craft beer (Aaron’s weakness!), it feels pretty special.