This is the best of both worlds. The convenience of a gel and the smooth glide of a shaving oil. Please do not expect it to expand and turn white. It does have some magic to it so that shaving rash is avoided but it washes off easily.
All you need to do is pump out about the size of a 10c piece and apply it to a warm and wet face.
Alcohol is meant to be in a glass on some ice and not in your aftershave. This after shave does not make you gasp and open and your eyes wider than dessert bowls. Point it at your face and spray. Not too close, spray it about 10-15cm away. The aftershave will help cool, soothe and nourish your face while keeping is clean and clear.
Again not rocket science, pump some out and rub it on your face straight after using the after shave or and whenever you need some. Make sure you moisturise your neck as well as this will help prevent post shave irritation.