BEST SELLER - SAMPLE - Woohoo! All Natural Deodorant Paste (Urban)

Sweating is actually really good for you. And antiperspirants aren't. No one wants to go around smelling like you have been camping for a week without a shower, and that's why we've created an amaze-balls all natural deodorant.

  • 100% natural
  • 51% organic
  • Vegan
  • 10g
  • $3 shipping Australia-wide
  • Australian owned and made
  • Not tested on animals

or make 4 interest-free payments of $1.23 fortnightly with Afterpay More info (not available with automatic deliveries)

  • Anybody else remember busting out some dance moves to C+C Music Factory? “Come on let's sweat (sweat sweat) baby…. Everybody Dance Now!”

    They had right idea. Getting your “sweat on” has its benefits, and it isn’t something we should be stopping with aluminium filled antiperspirants.

    Fun Sweaty Fact #1 – Your sweat doesn’t actually smell. What causes BO (body odour) is the bacteria that start munching on proteins in the sweat. They break down the proteins into acids and that’s what smells.

    Why we should we sweat with pride

    Sweating is normal and healthy. These are just some of the good things that sweating does for your body:

    • Cooling you down and preventing overheating
    • May help to expel toxins such as BPA, phthalates and heavy metals
    • Kills bacteria and viruses than can’t live in temperatures above 37C
    • Keeps pores clear
    • Reduces your chance of kidney stones
    • May help to fight skin infections

    So it is pretty cool stuff, and it makes you think “why you would want to stop it?” Especially if you could sweat without the fear of stinky-ness.

    Fun Sweaty Fact #2 – Women have more sweat glands than men. But the men’s are more active and that is why they sweat more.

    Deodorants vs Antiperspirants

    Deodorants and Antiperspirants are not the same thing.

    Antiperspirants use aluminium salts to either block, close or clog your pores to prevent you from sweating. In Australia they are classed and regulated as therapeutic goods because they alter your body’s normal function.

    Deodorants don’t interfere with you pores or glands. They still let you sweat. Deodorants work by creating an environment on your skin that prevents bacteria from having a wild party stinking up the joint.

    Fun Sweaty Fact #3 – Stress sweat smells worse than exercise sweat. This is because it comes from different glands where the sweat has a higher percentage of proteins and fats compared to exercise sweat. The bacteria go nuts for the extra protein and fats and gorge on it like its Christmas dinner.

    The problem with aluminium salts

    Aluminium chloride, aluminium zirconium, aluminium chlorohydrate and aluminium hydroxybromide are all commonly used in antiperspirants. Aluminium is not normally found in the body so a big red flag is raised when researchers find it in our tissue. It shows that our body absorbs aluminium.

    Aluminium is a neurotoxin and it has links to increasing the risk of Alzheimer’s disease. It has also been found to disrupt your endocrine system by mimicking the hormone estrogen. Anything that can do this is a massive red flag in the breast cancer world.

    It’s also the culprit for staining your clothes yellow!

    So as you can see, it’s important to embrace the sweat and ditch antiperspirants.

    But we understand that no one wants to go around smelling like you have been camping for a week without showers. That is why we have been working on a 100% natural deodorant that's aluminium free.

    Here's your chance to try our new natural deodorant


    Waaaaaay back in January 2015 we asked for some willing human hamsters (product testers) to trial a natural deodorant for us. It took us a while to get the formula ready, but we got there :)

    The human hamsters did a fabulous job and sweated a whole lot to put the deodorant through its paces. Their feedback overwhelmingly positive (hooray!). The biggest complaint was that the jar had finished!

    It took us about 9 months, but we have totally nailed the formula.

    We’re always nervous that new products aren’t going work as well as we planned. We shouldn’t have worried as the natural deodorant worked for all bar 1 of the hamsters and no one reported any skin irritations. Wowsers.

    Irritated skin was our biggest concern because bicarb soda can really be uncomfortable for some. Bicarb is amazing at stopping B.O. (the dreaded body odour) but too much leaves you with red, itchy armpits. We don’t wish that on anyone.

    Lucky we're incredibly clever and have worked out a way to use bicarb soda without causing irritation, even for sensitive souls. Woohoo!

    These samples are 10 grams, enough for a couple of weeks so you can really give the deodorant a good workout.

     Fun Sweaty Fact #4 – Anthropologist Louis Leakey suspects that our body odour comes from our ancient defence system to stop animals from eating us.

    Here's what our hamsters have had to say...

  • Customer Reviews

    Based on 373 reviews
    The best natural deodorant I've used

    I love the smell of it! This product survives the Australian heat and I can go through a whole day with just one application. I've used a natural deodorant before (which I bought from a supermarket) and it only smelled okay, when in its tube. But with WooHoo this is not the case! Not only it smells diving from its box, but also on me and a bonus is that my underarms skin is sooo soft too! Thank you Happy Skincare :)

    So disappointed

    Did absolutely nothing. Did not mask smell or prevent it, and the texture was so oily it just made my pits feel oilier and worse, thank god I tried the sample never buying this

    Hi thank you for your honest review, I'm sorry that you've found your Woohoo experience less than amazing. Could I ask how long it has been since you used an antiperspirant? It can take a little while for your body to detox from the aluminium in most antiperspirants before you can experience the true Woohoo! Please let us know if you would like further assistance by getting in touch via, we should be able to get Woohoo working like a dream for you :-)
    It really does work!

    Finally found a natural deo that does work. I've tried a few and not had the greatest success say in a working environment - but have no concerns wearing this product in 38 degrees!

    It doesn't leave any odour in the armpit area of the item of clothing either before or after washing.

    Additional benefit is that you are daily spreading it over your armpits which I use as an opportunity for checking for lumps etc

    I have managed to convert my husband also.

    Buy with confidence. Looking forward to trying some of the other scents.

    Class of Its Own

    When I had to switch to natural deodorant because of skin sensitivities the first one I tried was Woohoo and I thought to myself "well this really isn't bad at all, I don't see why natural deodorants get such a bad rap". I carried on oblivious for over a year until I ran out on holiday. The closest health store didn't have Woohoo, so I just bought whatever "paste" deodorant they had - BIG MISTAKE.
    Only now do I realise how spoiled I've been to have Woohoo in my life! It's easy to apply, not crumbly or chalky at all. The scent is mild and fresh, not overpowering. There's no prickliness and no marks left on my clothing. I truly wish this were the case for all natural deodorants but it is clearly not. I've now tried a few and Woohoo is outstanding in its field. I cannot say enough now that I've seen what else is out there (and I will never run out on holiday again!)

    Great product

    Really pleased with this deodorant. Feel really good using it as it's good for me and pretty good for the planet, too.

    Sweaty but not smelly!

    Amazing! No sweaty smell even on the hottest and most stressful days. Definitely need to get used to the feeling is sweating after years of antiperspirant, but I’m convinced this is the most effective deodorant I’ve tried!


    I have used sooooooo many different anti-antiperspirants (some of which have left me with infections!) This is by the far the best-smelling, best-for-your-skin, long-lasting deodarant EVER! I've even got three of my friends to purchase a pot!! Not only that, but you'll never have to experience the cold feeling of putting on an aerosol antiperspirant in the winter ever again!!!

    Really good

    I have tried so many natural deodorants but I am really happy with the results of the urban. I find i still sweat but the odour is extremely minimal on super hot days and non existant on others. The only thing I find is that I am using more than I expected and it is running out faster than other deodorants. I will be purchasing again though.


    I didn’t get allergic to the paste which I normally do with any bicarb based natural deodorants which was good. It has a lovely smell but didn’t help mask sweating odour on a few humid days. Not sure if I need to use more or just doesn’t work on me. Will keep trying it though to give it more time to work.

    Thank you very much for your honest review, Do you mind if I ask how long it has been since you've used an antiperspirant, and how long you've been trying Woohoo for? It can take a little bit of time for your body to detox from the aluminium in most antiperspirants. If you need a bit more help or information with this please don't hesitate to ask, We are only a phone call or an email away We should be able to get Woohoo working like a dream for you! :) The other thing we could look into is whether or not you've been using the right Woohoo for you. It's a bit tricky to get right if you're not sure what you're looking for, as we're all so unique in our own body aromas and different essentials oils will work differently for some.
    Not quite the same as the sample

    I originally tried Urban in the sample pack of your four different deodorant pastes. I loved it and ordered the full-size equivalent. The Urban sample was quite smooth in texture and easy to apply. The full size jar had big lumpy bits in it, and was not smooth in texture at all. The lumps in the paste do not readily break down when rubbed between fingers as per the recommended application method and usually end up going into the underarm. My wife, who shares the same jar of Urban as me, and has shaved underarms, finds the lumps in the paste inconvenient but liveable as she can rub them in relatively easily. Me of the hairy pits on the other hand find the lumps in the paste to be very annoying as they stick to the hair and take a significant amount of time to completely rub in. I now refuse to use the Urban at all and leave it for the exclusive use of my wife.
    I now use the Wild instead of rather than as well as the Urban as I intended. I’m not sure why there is a difference between the Urban sample and the full-size jar, but if the sample had the same texture as the full-size version I would not have ordered it.
    Please don’t take this as a completely negative comment. I also ordered the Wild, which I love, and found it is the same as the sample in texture and does not have the same issue I have with the Urban. Perhaps Urban is not for me.

    Thank you very much for honest review and we do apologise for the grainy deodorant you've received, your Urban experience certainly should be smooth. Please be assured that it's totally safe and nothing to be concerned about - I think you've just witnessed first hand how shea butter can behave when the weather gets warmer (especially if it's exposed to extreme temperatures while it's being shipped). We can certainly arrange a replacement for you, please contact us at Have great day!
  • Directions

    With clean, dry hands use the tip of your index finger collect to a pea sized amount of deodorant and warm it in your fingertips. Rub it under your arm until it disappears (just like you would a moisturiser). P.S. If you’re used to using an antiperspirant, please remember that this isn’t one! This deodorant works by neutralising odour and keeps you dryer by absorbing moisture, but it DOESN’T block your pores with aluminium to stop you from sweating. It can take a couple of weeks for your body to adjust to this type of deodorant but it’s worth the wait!

  • Ingredients

    100% natural
    51% organic
    Toxin Free

    Butyrospermum Parkii (Shea) Butter*, Manihot Esculenta (Tapioca) Root Starch, Sodium Bicarbonate, Cocos Nucifera (Coconut) Oil*, Kaolin Clay, Isoamyl Laurate, Euphorbia Cerifera Cera (Candelilla) Wax, Triethyl Citrate, Zinc Oxide, Tocopherol (Vitamin E), Salvia Officinalis (Sage) Oil, Citrus Aurantium Dulcis (Orange) Peel Oil, Cedrus Atlantica Wood (Cedarwood Atlas) Oil, Lavandula Angustifolia (Lavender) Oil, Cymbopogon Martini (Palmarosa) Oil, Rosa Damascena (Rose) Oil and Vanilla planifolia (Vanilla) Extract

    * Certified organic ingredient

    Unlike many online brands, we believe in complete transparency so any ingredients list you find on our website is 100% complete. No secrets here!

    We promise that you will not find ANY these shady characters in a Happy Skincare product:

    • mineral oils
    • parabens
    • petro-chemicals
    • sodium lauryl sulphate (SLS)
    • sodium laureth sulphate (SLES)
    • sulphates
    • synthetic fragrances
    • animal derivatives
    • ingredients tested on animals
    • artificial colours
    • aluminium salts
    • bleaches e.g. benzoyl peroxide
    • harsh detergents
    • triethanolamine (TEA)
    • ... and the list goes on!
  • Frequently Asked Questions

  • Shipping

    Shipping is never a hassle with us :)


    • FREE Australia-wide shipping for orders over $100 and Sample Packs.
    • $3.00 untracked* shipping Australia-wide for Woohoo 40g tins, Woohoo samples and ECO Minerals samples when purchased individually.
    • $9.90 standard shipping for Australian for orders under $100 (plus a little extra for express if you need it).
    • For international shipping costs, check out our FAQ or use the shipping calculator on the cart page.


    • NEW ZEALAND - $9.90 standard shipping for  orders. Express option available.
    • US, CANADA, UK, IRELAND, HONG KONG, JAPAN AND SOUTH EAST ASIA - Starting from $13 standard shipping ($18 for larger orders). Express option available.
    • Other countries - $35 (International Express Courier)

    All orders worldwide have tracking numbers so you're never left wondering where your parcel is!*

    Please allow 1 - 2 working days for your order to be dispatched from our warehouse.

    Delivery times may vary - within Australia it's generally 2 - 3 working days for Metro areas. Please select Express to ensure the fastest possible delivery of your order.

    Free shipping doesn't apply to wholesale orders.

    *Tracking isn't available with orders containing only ECO Minerals makeup samples or Woohoo samples because we send these via standard post in envelopes.

  • Returns + Guarantee

    We know that finding the right skincare product is HARD. We believe in our products so much that we are putting them out there for you to judge. And we're putting our money where our mouth is.

    If you're not jumping with joy and telling everyone you know about how amazing your Happy Skincare products are, let us know within 30 days and you'll be able to return it to us for a full refund. Heck, we'll even cover the return shipping!

    In the unlikely event that one of our products doesn't work for you - or you don't like it for any reason at all - you can take comfort in knowing that we will help you out with free returns.

    If you need to organize a refund, the procedure is EASY. Just contact us and we will get the ball rolling.

    Please note that conditions do apply and free returns do not apply to sample sized products. Check our Returns Policy for all the details.


Happy Skincare