"This new super-drink for skin will feel like manna from heaven for anyone who loves the hydration/nutrition/advanced performance factor of serums, without any heavy-ish oil factor."
~ Beauty Shortlist Awards 2019
We've called our new serums the Fairy Godmother serums because the formulas are so gentle yet incredibly effective that they *do* seem to have a bit of fairy tale magic to them. They're ultra-light and water-based so you barely feel them on your skin, but over time the effects they can have on your skin are magical.
How this fairy godmother can help mature skin
As you get older a few things start to happen to your skin - usually fine lines, wrinkles, dryness and the odd age spot. Ever wondered why?
Beneath your skin’s surface it has a lot to do with our old friends Collagen and Elastin. Imagine that collagen and elastin are like your skin’s building blocks, making your skin strong, firm and plump. Up until you hit your mid-20’s your body is a collagen-producing powerhouse.
But as you move into your 30’s and spend more time getting wiser on this magnificent planet, your body produces about 1-2% LESS collagen every year and your skin’s structure is compromised. Just like the walls of a house starting to weaken, your skin starts to lose elasticity and firmness and fine lines and wrinkles start to appear.
Then up on your skin’s surface there’s some other stuff going on too. Production of sebum (your skin’s natural oil) is slowing down too, so you might notice your skin which was once oily or normal is now on the dry side because it’s not very good at keeping moisture in anymore.
Not only that, but chances are that over the years the environment has probably been taking its toll on your skin too and can cause things like pigmentation and age spots.
We’ll be the first ones to jump up and down chanting “You’re beautiful just the way you are!!!!!” *but* we still want to make you feel amazing in your own skin. And we’ve had so many requests for this serum that we couldn’t say no.
The Fairy Godmother Serum #1 has been created for for those of us who would like to take a few steps to slow down those changes that happen as you age.
It’s a special potion that is overflowing with the most effective, gentle, natural actives that we could find to help with the challenges you face as you mature. This serum nurtures your skin and delivers everything it needs to brighten and boost your skins appearance.
"A dream serum for those who prefer a lighter style serum that still works hard, delivers serious hydration and is powered by plants - definitely one for the "must-try" list!"
~ Beauty Shortlist Awards 2019
The magical ingredients
On their own each of these ingredients is a star, but together they create a bit of magic that over time can transform mature skin. Dry skin becomes moist. Fine lines are visibly decreased. Dark spots and pigmentation look more even toned.
Glycogen- a sugar protein that will boost moisture in your skin like you wouldn’t believe, and it works with your skins hyaluronic acid, collagen and elastin to make your skin look firmer.
Vitamin C - our favourite antioxidant, helps reduce the visible signs of photo-ageing (sun damage) and wrinkles. It lightens and brightens our skin for a more even skin tone.
Coffee Bean - stimulating caffeine will increase the radiance of your skin
Kakadu Plum - nature’s most abundant source of Vitamin C (and an Australian super-plant to boot)
MSM- is the essential nutrient sulphur. It helps to soften, smooth and brighten your complexion.
Antarctic Glycoproteins- incredible proteins extracted from a strain of bacteria from the Antarctic. It supports collagen and elastin to reduce the appearance of wrinkles while it moisturises and protects against the visible dryness caused by the elements.