My facial skin is very sensitive to citric acid, preservatives, chemicals, etc. I'd been using jojoba oil as my "moisturiser", which suited me well. Based on the positive benefits promoted about Black Seed Oil, I decided to try it. I simply adore this oil. Initially the strong aroma sparked caution for facial application with me, so I mixed it with jojoba. However, now I confidently use it morning and night on my face. It is earthy, authentic and special... Also good on softening scar tissue. A great discovery!