We’ve been working on a very different Woohoo - a bicarb soda free, fragrance free, essential oil free, skin LOVING Woohoo All Natural Deodorant Paste.
Why? Because bicarb soda is a fantabulous natural deodoriser BUT it can upset some people. Even though we've carefully adjusted the pH of our deodorants to minimise the chance of irritation, there are some incredibly sensitive souls who can’t even tolerate the tiniest amount.
So we set ourselves a challenge - to create a deodorant that could bust odour even BETTER than Woohoo Urban and Woohoo Wild, but without bicarb. The mission was accepted with gusto by our very talented formulator (none other than Aaron!) and it turns out that this was probably his toughest challenge yet. But guess what? He triumphed.
Woohoo Mellow has the smoothest of textures, applies like an absolute dream, and busts body odour like you wouldn't believe. Even without essential oils.
Our new superstar ingredients are absolute crackers!
Magnesium Hydroxide (also goes by “milk of magnesia”) - You guessed it - the same stuff used to stop indigestion and heartburn. Who would have thought it also works an absolute treat at neutralising BO.
Activated Charcoal - What can’t it do these days? Well you can add another string to its bow because it not only works at keeping you dry it also adsorbs odour. Double thumbs up.
Olive Leaf Extract - One of nature’s most powerful antibacterial, antifungal and antioxidant plants. Smelly, sweat-munching bacteria are no match for this gift from mother nature. It boosts Mellow’s BO preventing power so a masking fragrance is not required.
These superstars are join the much loved old gang of Kaolin clay, zinc and Tapioca starch to make Woohoo Mellow a worthy addition the the Woohoo family.
Where oh where are the essential oils?
NOWHERE :) When we said we set ourselves a challenge we weren't kidding. In most natural deodorants essential oils play a pretty big role in helping stop body odour but we managed to create this incredibly effective deodorant without them.
If you know us at all, you'll know we have a love affair with essential oils but we had a few good reasons not to use them in Woohoo Mellow.
- Essential oils, even though they're natural, can irritate sensitive skinned folk. And we wanted Mellow to be the deodorant that EVERYONE can use.
- Ladies lucky enough to be pregnant often like to stay away from essential oils to avoid any possible side effects on their pregnancy (even though the likelihood is very small - better safe than sorry!).
Breastfeeding mamas usually like to avoid essential oils to make sure bub doesn't get upset by weird smells.
- Some people just don't like smelly things. And that's A-O-K with us :)
Mellow has a very gentle coconut oil aroma that disappears as soon as it's rubbed into your skin. No lingering scent. You just smell like you. In a good way!
Just quietly, we've been hearing that Mellow is a new favourite of many a devout Urban and Wild user.
Have you gotten up close and personal with Mellow yet? We can't wait to hear which Woohoo is a winner in your eyes (or armpits)!